Augustine Medical, Inc. Essay - 1891 Words

Augustine Medical, Inc. Introduction ( Background and Situation) Augustine Medical, Inc. was founded by Dr. Scott Augustine, an anesthesiologist from Minnesota, in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia is caused by a patient’s exposure to cold operating room temperatures that are required by surgeons to control infection, and for the personal comfort of the surgeon. Hypothermia can also be a result of heat loss due to†¦show more content†¦Distributors would call on hospitals, demonstrate the system, and maintain inventory of the blanket. The distributors were paid a margin of 30 percent on the heater/blower unit and 40 percent on the blankets. The estimated direct cost of each heater/blower unit was $380 and $0.85 per bl anket. The major issue that the company was faced with is how they should list the price to hospitals. The company’s major concerns with price was that the impact it would have on the rate at which prospective buyers would purchase the system, which would in-turn negatively or positively effect the cash flow of the company. The company was also concerned with preparing price literature for its distributors and for trade shows. Price is a very sensitive issue for the company because the level of competition and other similar product offerings that exist in the market. There are a number of products that can be considered direct competitors with The Bair Hugger, but only two of the products have direct similarities but are not sold in the United States. With this in mind, Augustine Medical Inc. has a competitive advantage in the U.S. market because they have distinct product offering. This could give them further flexibility when choosing their pricing strategy based on how well their product is positioned. The average price range of competitive products is $3000 toShow MoreRelatedAugustine Medical, Inc.1044 Words   |  5 PagesAugustine Medical, Inc. The Bair Hugger ® Patient Warming System Problem: August Medical, Inc. was incorporated as a Minnesota corporation to develop and market products for hospital operating rooms and postoperative recovery rooms. And the main problem of Bair Hugger patient Warming System is how to price this system and how to compete to other competitors. SWOT Analysis: Strength | weakness | 1. The system has a good structure design.2. Warm air makes patients feel warm and stop shiveringRead MoreAugustine Medical, Inc.1961 Words   |  8 PagesIntroduction ( Background and Situation) Augustine Medical, Inc. was founded by Dr. Scott Augustine, an anesthesiologist from Minnesota, in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia isRead MoreAugustines Medical Case Analysis Essay1761 Words   |  8 PagesAUGUSTINE MEDICAL, INC. CASE ANALYSIS THE BAIR HUGGER PATIENT WARMING SYSTEM I. Factual Summary: * The United States does not currently have an established warm-air technology blanket market. * The Bair Hugger Patient Warming System product is not a consumer device. The main users of this product consist of businesses and hospitals. * Hospitals will always be provided funding necessary to prevent hypothermia and other diseases; as a result a demand will consistently be commonRead MoreAugustine Medical Case Study1763 Words   |  8 Pagesheater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical, Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However, there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to their competitors’ products. S.WRead More Marketing Research For Augustine Medical Essay2527 Words   |  11 PagesMarketing Research For Augustine Medical This report references exhibits and appendices not included within the document Executive summary By early 1988, Augustine Medical executives were actively engaged in finalizing and marketing the program for the patient warming system named Bair Hugger Patient Warming System. The principal question yet to be resolved was how to price this system. Several considerations are required in terms of organizational objectives, demand for the product, customerRead MoreAugustine Medical Case2849 Words   |  12 PagesAUGUSTINE MEDICAL, INC. The Bair Hugger Patient Warming System Winston Rivero MK 4900 Prof. H. Barksdale October 16th, 2012 Industry Analysis: †¢ Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ââ€" ª Warmed hospital blankets ââ€" ª Water-circulating blankets ââ€" ª Air-circulating blankets and mattresses Read More Human Embryonic Stem Cell Research Essay4185 Words   |  17 Pagespresident’s reluctance to address this question does not mean that this and related questions are not proper topics for theological inquiry. And while in a pluralistic society a Christian theological analysis cannot dominate—as no less an authority than Augustine observed, civil law as opposed to church law must be based on a consensus of the governed—it should be articulated. Among the theological questions human embryonic stem cell research raises are the following: When does a human embryo becomeRead More Too Many Religions, Not Enough Truth Essay2557 Words   |  11 Pagesaffluent lives. Ornate churches and cathedrals around the world have been erected to please a chosen God. In many locations, right outside the boundary of a magnificent complex, thousands of people are living in squalor without clean water, food, and medical care, but the top brass live want-free lives. If God created the entire universe and this luscious, little planet, would a piece of architecture be of much importance to Him? The hoopla is for naught. Many Christian leaders in America preach prosperityRead MoreCritical Analysis of a TV Show: House4654 Words   |  19 Pagesbelieving in God is a sheer display of irrationality for which House has no tolerance. Similarly, House has been seen as somebody with low morals and practically no values which are required to function in a sociable manner in the society. Illegal medical procedures are seen as the basic tools used by House for treating his patients although the justification given behind such action is often acceptable. Such erotic behavior can cause disturbance in the society. Christian followers also believe thatRead MoreEssay on Discuss Homosexuality in the Beat Generation2114 Words   |  9 Pageslost, because they succumb to the effeminate paradigm of the state. In his investigation into the queertopian world of Burroughs, Russell refers to the state sponsored apparatus of control in `Naked Lunch. Russell argues that the political-medical establishment robs the gay male of his masculinity and conditions him to acquiescence...; the state-regulated identity of the fag . Burroughs satirises this and responds in `Naked Lunch, with the `talking ass-hole routine, where an anus interrupts